Tanzania Tourist Board

Tanzania Tourist Board is the government body responsible for promoting and developing every aspect of the country's tourism industry. The Board is a body corporate established under the Tanzania Tourist Board Act, Chapter 364. The Act was first enacted as Act No. 25 of 1962 and came into operation on 1 December 1962, and has since been amended by Act No. 1 of 1968, Act No. 18 of 1992 and Act No. 4 of 2019.

Promote

Reach travelers through campaigns, media partnerships, digital platforms and the country's presence at international trade fairs.

Strengthen

Work with operators, hoteliers and guides to raise service standards, and encourage Tanzanians to travel within their own country.

Position

Define how Tanzania is presented in each priority market, and maintain a single, consistent national brand across every channel.

Connect

Put international buyers in the same room as Tanzanian operators, through the Swahili International Tourism Expo and hosted buyer programmes.